Slow stores usually come from accumulation: theme sections, apps, media, fonts, pixels, and cache rules added without one performance budget.
The store still works, but mobile pages feel heavy and every new app makes the frontend harder to trust.
Speed is usually a whole-store issue, not one bad image.
Apps, fonts, media, tracking, and templates need one budget.
Start by finding what should be removed, not by adding another plugin.
A platform-native repair is often enough before headless is worth discussing.
Product images arrive late. Buttons shift. Cart drawers hesitate. The page feels busy before the customer understands the product.
Theme code, third-party apps, pixels, fonts, media, and cache rules often grow separately. Nobody is looking at the total weight of the shopping experience.
Remove weak output, simplify templates, reduce script pressure, improve media delivery, and keep the platform if it can still serve the business cleanly.
The store still works, but mobile pages feel heavy and every new app makes the frontend harder to trust.
Request review